Shartify
Shartify
Shartify is a Trust Ranking system developed by Nexth, designed to certify the reliability, authenticity, and safety of brands, products, and services, along with the entire connected supply chain, from production to distribution.
Objective
The main goal of Shartify is to provide consumers with a tool to independently assess whether a brand, product, or service is authentic, reliable, and safe, while helping brands compete in the market based on trustworthiness, credibility, and values.
How it Works
Shartify combines AI, Blockchain, and Big Data to combat counterfeits, adulterated, and unsafe products, certifying data, sources, channels, and information related to brands, products, news, and services.
Trust Ranking Calculation
Shartify evaluates three main areas:
- Authentication & Validation: company information, distribution channels, customs and logistics documents, verification of resellers, product batch information, ingredients, allergens, etc., using Shartify Ydbchain by Qiaotag.
- Behavior: customer service, support, guarantees, return policies, innovation, fairness of discount policies, and more.
- Reputation: perceptions and sentiments about the brand, emotional connection, leadership, business performance, reactions and presence on social media, media, word-of-mouth, and more, using Shartify AI by Qiaotag.
Trust Ranking Index
The Trust Ranking is expressed on a scale from 0 to 10:
- 0: Red – No trust / uncooperative company / insufficient information
- 1–3: Orange – Low trust
- 4–6: Yellow – Moderate trust
- 7–9: Light Green – Good trust
- 10: Green – Gold standard trust
Shartificators
Shartificators are experts selected by Shartify based on real competence in a sector, market, country, product or service type, information channel, and judgment. They can be industry professionals, specialized enthusiasts, and/or regular customers of certified products and services.
Competence Clusters
Shartificators are grouped into specialized clusters to ensure reliable and accurate judgments during the Shartify validation process.
International Expertise
Shartify operates globally, integrating contributions from experts across different countries, languages, and cultural contexts, ensuring product and service evaluations are accurate and relevant in each local market.
NNFT (Nexth Non-Fungible Token)
NNFTs are unique digital certificates that assign identity, value, and traceability to virtually anything: products, services, ideas, events, or digital content. Each NNFT is linked to a live Shartify Trust Ranking, based on real validations, supply chain data, logistics, and user scores.
NNFT Features
- Certify the authenticity of a product, service, or content
- Digitally tag anything with traceable value
- Engage consumers directly with proof of trust
- Group items into an NNFT container
- Enable direct purchase and resale between owners
- Activate real-time CTA buttons in Nexth iTV+, livestreams, events
- Keep customers updated in real time via XCircle
- Maintain anonymity with secure ownership tokens
- Allow AI agents to operate without exposing personal data
Sharism
Sharism is a movement promoting openness, participation, and trust-building through transparency and collaboration. Companies that best embody Sharism values are recognized with awards and certifications within the Shartify ecosystem.
Shartify Cluster Awards
Shartify organizes companies into specialized clusters based on sector, product type, and market focus. Within each cluster, companies are ranked according to Trust Rank, verified feedback, and engagement in Sharism. The Shartify Cluster Awards honor the top-performing companies in each vertical.
Award Categories by Cluster
- Top Trusted Brand in Cluster
- Best Customer Experience in Cluster
- Cluster Innovation Award
- Sharism Leader in Cluster
