Nexth.Quest
Nexth.Quest
Nexth.Quest is an innovative phygital iTV+ edubiztainment platform that invites users to embark on immersive, themed mission blending real-world experiences with interactive digital storytelling. Developed within the Nexth Phygital Ecosystem, Nexth.Quest transforms traditional exploration, education, and entertainment into gamified, multi-sensory adventures—both local and global.
Nexth.Quest is a pioneering phygital themed mission platform that redefines the boundaries between entertainment, education, culture, and commerce. Born within the visionary Nexth Phygital Ecosystem, it invites users of all ages and backgrounds to embark on narrative-driven, gamified quests that unfold across both physical spaces and digital environments. Whether exploring the culinary secrets of a hidden kitchen in Kyoto, tracing the footsteps of fashion artisans in Milan, uncovering forgotten urban legends in Lisbon, or solving climate resilience challenges in coastal towns, each quest is a unique journey of emotion, interaction, and discovery.
Nexth.Quest is not just a game—it is a curated experience designed to connect people with meaningful stories, real-world locations, emerging brands, and community values. By integrating emerging technologies such as augmented reality, AI companions (like the INXA AI Agents), blockchain rewards, and iTV Phygital Channels, Nexth.Quest empowers participants to learn, play, and grow while contributing to positive social impact and cross-cultural dialogue.
The platform serves as a bridge between tradition and innovation, physical and digital, local and global. It is especially tailored for forward-thinking educators, smart city planners, cultural institutions, lifestyle brands, tourism innovators, and purpose-driven organizations who wish to transform the way people engage with the world around them.
Through its multi-disciplinary approach and immersive formats, Nexth.Quest transforms everyday environments into interactive stages where the user becomes the hero of their own story, unlocking knowledge, rewards, friendships, and unforgettable experiences—one quest at a time.
Vision
The vision of Nexth.Quest is to ignite curiosity, spark interaction, and create meaningful social and commercial connections through experiential learning, discovery, and play. It is built upon the belief that stories, places, people, and products come alive when experienced through emotion, action, and purpose.
Core Pillars
- Edutainment – Learn by doing. Each quest offers contextual knowledge, stories, and challenges.
- Engagement – Missions are interactive and emotionally resonant, encouraging social sharing and community building.
- Exploration – Discover hidden gems, secret experiences, and curated paths across cities, cultures, and brands.
- Empowerment – Participants are rewarded for curiosity, creativity, collaboration, and meaningful impact.
Multi-Thematic Story Generator
Nexth.Quest is a narrative engine capable of transforming any theme or industry into a living, breathing adventure. It creates immersive learning journeys that merge storytelling, gameplay, and real-world interaction, generating unique storylines based on the passions, goals, and interests of each user.
Imagine a platform where each theme becomes its own universe, with distinct locations to explore, guides to meet, and missions to complete. These thematic “worlds” can be developed modularly and expanded infinitely, making Nexth.Quest a future-proof, scalable solution for both entertainment and education.
The platform serves as a bridge between tradition and innovation, physical and digital, local and global. It is especially tailored for forward-thinking educators, smart city planners, cultural institutions, lifestyle brands, tourism innovators, and purpose-driven organizations who wish to transform the way people engage with the world around them.
Through its multi-disciplinary approach and immersive formats, Nexth.Quest transforms everyday environments into interactive stages where the user becomes the hero of their own story, unlocking knowledge, rewards, friendships, and unforgettable experiences — one quest at a time.
Custom Worlds for Brands and Institutions
Brands, cultural institutions, educational centers, and tourism boards can create branded thematic worlds within Nexth.Quest. These custom-built worlds allow organizations to tell their stories in deeply immersive, interactive, and emotionally engaging ways — turning users into active participants rather than passive audiences.
Each branded world can include:
- Personalized missions aligned with the brand’s identity and goals
- Strategic product placements and experiential storytelling campaigns
- Gamified educational content and collaborative learning tasks
- Real-world challenges, events, and activities that generate meaningful user actions
- Integration with the Nexth Phygital Ecosystem for live broadcasts, dynamic media, and interactive interfaces
These worlds are powered by:
- A custom narrative arc – reflecting the brand's values and mission
- A system of quests and rewards – motivating users through progressive achievements
- A progression path that leads to real-world actions – from visiting locations to purchasing products or attending events
- Phygital check-ins and experiences – blending geolocation, QR-based access, and on-site engagements
- Integration with AI, gamification tools, and user-generated content – enabling brands to co-create experiences with their audiences
With this framework, Nexth.Quest becomes not only a tool for entertainment or education, but a next-generation engagement platform for institutions looking to make lasting connections with their communities in a playful, scalable, and measurable way.
Phygital Philosophy
Nexth.Quest is part of the Phygital Revolution, combining physical spaces and human contact with digital interfaces and AI-driven interaction. Through iTV Phygital Channels, smart mobile tools, augmented reality, and gamified storytelling, each quest becomes a live experience that evolves based on user decisions and environmental context.
XFormats
Nexth.Quest operates across a rich variety of formats known as XFormats. These dynamic content structures are designed to deliver immersive experiences tailored to different contexts, platforms, and audience needs within the Phygital iTV+ Ecosystem.
Each XFormat represents a specific mode of engagement, offering a unique way to experience, interact with, and contribute to the Nexth.Quest universe. These formats are modular, customizable, and can be combined to build multi-layered user journeys.
Key XFormats include:
- XWalk: Guided or self-directed walking quests that combine physical movement with narrative exploration. XWalks transform urban spaces, natural environments, or cultural landmarks into gameboards where users unlock stories, interact with the surroundings, and complete missions via mobile or wearable interfaces.
- XTravel: Location-based quests tied to travel destinations, supported by maps, check-ins, and cultural challenges.
- XLive: Live interactive broadcasts with real-time missions, polls, and viewer participation.
- XStory: Episodic narrative formats where users progress through chapters of a larger story universe.
- XDocu: Documentary-style explorations of real-world topics, enriched with missions and learning tasks.
- XShop: Phygital shopping adventures with product storytelling, treasure hunts, and gamified rewards.
- XLab: Experimental spaces for co-creation, collaborative missions, and UGC-powered innovation.
- XEvent: Hybrid events enhanced with live storytelling, quests, and digital-to-physical engagement mechanics.
Thanks to this diverse architecture, Nexth.Quest can scale across industries — from education and entertainment to tourism, commerce, and public engagement — while maintaining narrative depth and real-world relevance.
How It Works
Participants access quests via XHubs or INXA AI Agents via web, mobile, or smart displays in partner venues. A typical quest involves:
- A narrative introduction from INXA, the AI storytelling guide.
- A series of steps or missions (e.g., visit a location, scan a QR, solve a riddle, taste a product).
- Real-time interaction with multimedia content, clues, and AR overlays.
- Points, rewards, and unlocking of exclusive experiences.
Quest Categories
🍽️ Taste Quests
Immersive culinary missions connecting users with local producers, chefs, sommeliers, and food traditions. Often powered by Taste of Asia, God Wines, or Nexth.Wine projects.
🧵 Artisan Quests
Reveal the story and soul behind handcrafted objects, fashion, design, and heritage. In partnership with Nexth.Artisan and related cultural initiatives.
🌍 Local Hero Quests
Celebrate unsung heroes, local changemakers, and community pioneers through storytelling and interactive support missions. These quests often culminate in live showcases or events.
🧘 Lifestyle Quests
Integrated with Nexth XTravel, XFashion, and PUNTO G, these quests focus on wellness, design, architecture, and pleasure — inviting users to explore lifestyle as a form of expression.
🎓 Learning Quests
Linked to Nexth.Academy, these gamified learning paths are used in schools, universities, and businesses to encourage fun, skill-building, and applied knowledge.
Technologies Used
- Nexth Plus Phygital Video – Interactive experiences that turn videos & audio into actionable engagement and commerce opportunities. Adaptive channels that cater to both local and global markets.
- INXA AI Agents – Acts as guide, narrator, and quest-master for users.
- XMaps – Visualize missions, checkpoints, and territories.
- iTV Phygital Channels – Deliver content through TV/web/mobile with interactive layers.
- QR Codes, NFC, and AR markers for real-world mission triggers.
- Blockchain and NFT-based digital rewards for proof of participation or achievement.
Community & Impact
Quests often incorporate social impact goals, such as:
- Supporting local economies
- Promoting sustainable practices
- Empowering youth and underrepresented communities
- Raising awareness for global issues
Partners & Integration
Nexth.Quest is designed to integrate seamlessly with:
- XHubs (physical & digital hubs)
- Nexth Marketplace
- International events and festivals
- Schools, museums, and city tourism boards
- Brands seeking immersive storytelling formats
Example Use Cases
- A wine-tasting journey across Italian vineyards ending in a digital wine auction ([God Wines Show])
- A city discovery challenge in Bangkok guided by Thai culinary heritage ([Taste of Asia])
- A fashion detective quest tracing sustainable fashion lines across Milan and Paris ([XFashion])
- A business innovation lab quest through the Ciao.Lab and Equity Lab Show
Rewards System
Each quest includes:
- XP points and collectible badges
- Unlockable products and digital goods
- Invitations to exclusive events
- Appearances in iTV+ shows within the Nexth Network
Media Coverage
Nexth.Quest is frequently featured on:
Related Projects
- INXA AI Agents
- XMaps
- Bexpon
- Nexth.Academy
- Nexth.XTravel
- Nexth Marketplace
- Taste of Asia
- Ciao.Lab
- Sommelier United
- Pet iTV+
