Nexth.Quest
Nexth.Quest
Nexth.Quest is an innovative phygital edutainment platform that invites users to embark on immersive, themed quests blending real-world experiences with interactive digital storytelling. Developed within the Nexth Ecosystem, Nexth.Quest transforms traditional exploration, education, and entertainment into gamified, multi-sensory adventures—both local and global.
Vision
The vision of Nexth.Quest is to ignite curiosity, spark interaction, and create meaningful social and commercial connections through experiential learning, discovery, and play. It is built upon the belief that stories, places, people, and products come alive when experienced through emotion, action, and purpose.
Phygital Philosophy
Nexth.Quest is part of the Phygital Revolution, combining physical spaces and human contact with digital interfaces and AI-driven interaction. Through iTV Phygital Channels, smart mobile tools, augmented reality, and gamified storytelling, each quest becomes a live experience that evolves based on user decisions and environmental context.
Core Pillars
- Edutainment – Learn by doing. Each quest offers contextual knowledge, stories, and challenges.
- Engagement – Missions are interactive and emotionally resonant, encouraging social sharing and community building.
- Exploration – Discover hidden gems, secret experiences, and curated paths across cities, cultures, and brands.
- Empowerment – Participants are rewarded for curiosity, creativity, collaboration, and meaningful impact.
How It Works
Participants access quests via XHubs or INXA Ai Agent via web, mobile, or smart displays in partner venues. A typical quest involves:
- A narrative introduction from INXA, the AI storytelling guide.
- A series of steps or missions (e.g., visit a location, scan a QR, solve a riddle, taste a product).
- Real-time interaction with multimedia content, clues, and AR overlays.
- Points, rewards, and unlocking of exclusive experiences.
Quest Categories
🍽️ Taste Quests
Immersive culinary missions connecting users with local producers, chefs, sommeliers, and food traditions. Often powered by Taste of Asia, God Wines, or Nexth.Wine projects.
🧵 Artisan Quests
Reveal the story and soul behind handcrafted objects, fashion, design, and heritage. In partnership with Nexth.Artisan and related cultural initiatives.
🌍 Local Hero Quests
Celebrate unsung heroes, local changemakers, and community pioneers through storytelling and interactive support missions. These quests often culminate in live showcases or events.
🧘 Lifestyle Quests
Integrated with Nexth XTravel, XFashion, and PUNTO G, these quests focus on wellness, design, architecture, and pleasure — inviting users to explore lifestyle as a form of expression.
🎓 Learning Quests
Linked to Nexth.Academy, these gamified learning paths are used in schools, universities, and businesses to encourage fun, skill-building, and applied knowledge.
Technologies Used
- INXA AI Agent – Acts as guide, narrator, and quest-master for users.
- XMaps – Visualize missions, checkpoints, and territories.
- iTV Phygital Channels – Deliver content through TV/web/mobile with interactive layers.
- QR Codes, NFC, and AR markers for real-world mission triggers.
- Blockchain and NFT-based digital rewards for proof of participation or achievement.
Community & Impact
Quests often incorporate social impact goals, such as:
- Supporting local economies
- Promoting sustainable practices
- Empowering youth and underrepresented communities
- Raising awareness for global issues
Partners & Integration
Nexth.Quest is designed to integrate seamlessly with:
- XHubs (physical & digital hubs)
- Nexth Marketplace
- International events and festivals
- Schools, museums, and city tourism boards
- Brands seeking immersive storytelling formats
Example Use Cases
- A wine-tasting journey across Italian vineyards ending in a digital wine auction ([God Wines Show])
- A city discovery challenge in Bangkok guided by Thai culinary heritage ([Taste of Asia])
- A fashion detective quest tracing sustainable fashion lines across Milan and Paris ([XFashion])
- A business innovation lab quest through the Ciao.Lab and Equity Lab Show
Rewards System
Each quest includes:
- XP points and collectible badges
- Unlockable products and digital goods
- Invitations to exclusive events
- Appearances in iTV shows within the Nexth Network
Media Coverage
Nexth.Quest is frequently featured on:
Related Projects
- INXA AI Agent
- XMaps
- Bexpon
- Nexth.Academy
- Nexth.XTravel
- Nexth Marketplace
- Taste of Asia
- Ciao.Lab
- Sommelier United
- Pet iTV
