Taste of Europe

Taste of Europe

Overview: Taste of Europe is an innovative phygital iTV multi-channel promo-sales & distribution platform dedicated to promoting and distributing Food & Beverage products made across Europe to international Ho.Re.Ca (Hotel, Restaurant, and Catering) and GDO (Large-Scale Retail) markets.

Mission: To support European agri-food companies by providing an integrated procurement and distribution system. This platform manages all procedures and operations directly on site, encompassing everything from negotiation to transaction, logistics to distribution, and promotion to the construction and consolidation of corporate brands in various international markets. Additionally, Taste of Europe aims to:

• Foster sustainable and efficient business practices.
• Ensure the highest standards of quality and authenticity for European food and beverage products.
• Expand the reach and visibility of European culinary traditions and heritage.
• Build long-lasting relationships between European producers and international buyers.
• Create a seamless and transparent supply chain that benefits both producers and consumers.
• Enhance the economic growth of the European agri-food sector by tapping into new and emerging markets.

Key Features:

1. Integrated Procurement and Distribution:
   • Provides a comprehensive system to manage all operational aspects, from negotiation to transaction.
   • Facilitates logistics and distribution to ensure efficient delivery of products.

1. Support for European Agri-Food Companies:
   • Assists in promoting European agri-food products internationally.
   • Helps in building and consolidating corporate brands across different markets.

1. Operational Sales and Distribution Tool:
   • Focuses on selecting the best producers and brands.
   • Collaborates with top channels and buyers through partnerships.
   • Utilizes specialized infrastructure for managing negotiations, transactions, logistics, and promotions.

1. International Network of Taste of Europe Corners:
   • Establishes dedicated Corners in various international markets.
   • These Corners serve as showcases for European Food & Beverage products.
   • Facilitates direct engagement with customers, providing a unique European culinary experience.
   • Enhances brand visibility and consumer awareness through localized presence.
   • Includes an exclusive Taste of Europe XCorner for interactive experiences with the products.

Benefits:

• Streamlined operations for European agri-food companies, enabling them to focus on product quality and innovation.
• Enhanced international presence and market penetration for European food and beverage brands.
• Efficient logistics and distribution, ensuring timely and effective delivery to international markets.
• Increased brand visibility and consumer engagement through dedicated Taste of Europe Corners.

Target Markets:

• International Ho.Re.Ca (Hotel, Restaurant, and Catering)
• GDO (Large-Scale Retail)

Taste of Europe stands as a strategic partner for European food and beverage producers, facilitating their entry and growth in international markets through an integrated and efficient logistics and distribution platform, complemented by an extensive network of dedicated Corners worldwide.